Timeline:
1968 – 1975: The Hodgins brothers, Brent & Garry, owned & operated service stations St. Albert Pacific 66 and St. Albert Premier Esso.
1975 – 1979: The business then evolved into St. Albert Tire and Auto. It focused on automotive service, tires, and general maintenance.
1979: Brent and Garry acquired the Honda Canada Automobile franchise. Frontier Honda became the business trade name for the automotive side.
1980: Frontier Honda moved to Morinville. The move to Morinville provided more space for inventory, an indoor showroom, and a larger service shop. Frontier Honda’s slogan became “Drive and Little, Save A Lot.”
1980 – 1991: Frontier Honda operated in the same building as its sister company, Trailer Town, in the Morinville Business Park.
1989: Trailer Town was the renamed RV City.
1990: A major fire destroyed the main building’s service shop for both Frontier Honda and RV City. The service shop was unusable and needed extensive repairs. Frontier Honda’s service centre was relocated to RV City’s showroom, south of the sales facility.
1992: Frontier Honda added parts & service counters, a customer lounge, sales offices, and a showroom facility onto the service building. Brent moved his office to Frontier Honda’s new location. Frontier Honda’s new, used, sales and service operations were permanently moved into a stand-alone facility. Frontier Honda’s slogan evolved into “It’s Worth the Drive.”
1997: Frontier Honda was remodeled to reflect Honda Canada’s design standards. The renovation included modernizing the showroom and customer service spaces.
2000: Frontier Honda expanded again, adding three customer orientation bays on the north side of the showroom. Frontier Honda employees now introduced customers to their new and used vehicles in a climate-controlled environment.
2001: Succession began; Ross & Jean Hodgins started the purchasing process of G.B. Business Enterprises Ltd. as Frontier Honda & RV City.
2003: Brent and Garry retired from day-to-day activity within the business.
2006: Frontier Honda started making plans to return the business to St. Albert. St. Albert was a growing metropolitan community that did not have an import dealership within its city boundaries. Frontier Honda acquired 6.2 acres of raw land in Sturgeon County adjacent to St. Albert’s northern boundary.
Our Vision
Customer First ~ “It’s All About the Experience!”
Our Promise
We’re dedicated to treating our customers the way we would want to be treated as a customer. We believe in maintaining mutual respect in an integrity based environment. Our dealership pays close attention to the details in sales and service that will keep our clients coming back, making sure they feel confident to refer us to their family and friends. Retaining existing & welcoming new customers into the St. Albert Honda family is always a top priority.
Our Control – The Golden Rule of Business Success
The only thing we have direct control of is our customer’s experience! Treating customers and fellow team members with respect; supporting each other in our efforts and having an open mind to new opportunities is important to us. We strive to strengthen and grow the relationship with our customers and fellow employees. Treating others as you would wish to be treated, that’s what we operate by. The strength of our people and their desire to ensure the customer comes first is a key part of our success.
Our Mission Statement
Our mission is to deliver top value to our customers in an environment appreciative of personal growth for everyone involved in the process. We want our family business to be known for caring for our customers, employees and the community. This includes:
• Customer Satisfaction
• Integrity & Honesty
• Fairness & Respect
• Teamwork
• Fair Profit for Company Growth
• Reliability, Flexibility & Dependability
2007: St. Albert increased their boundaries thru annexation, including the property earmarked for Frontier Honda.
2008 – 2014: Partnering with Landrex Hunter Ridge and the City of St. Albert, services were expanded to develop the Erin Ridge North commercial corridor.
2011: Ross & Jean completed the purchase of G.B. Business Enterprises Ltd. Frontier Honda and RV City
2014: Planning & construction began on a new location. Scott Builders was selected to work on the design and construction of the new Frontier Honda. Groundwork started in July 2014 and by the fall the site was fully paved and the framing of the steel superstructure was underway. Frontier Honda achieved another milestone celebrating 35 years as a Honda Dealer.
2015: July is the big month! On July 18th and 19th, Frontier Honda made the big move into St. Albert. Its former building was remolded to accommodate RV City. Then on July 20th Frontier Honda changed names to St. Albert Honda! The new name was selected to reflect the new urban surroundings and to pay tribute to where the family business in 1968. St. Albert Honda was re-born! 
2018 and beyond — G.B. Business Enterprises d/ba as St. Albert Honda, RV City and RV City (South) will celebrate its 50th Anniversary serving Albertans with the products and services we offer. The team at St. Albert Honda is excited to continue serving our past, present, and future clients. St. Albert Honda takes pride in everything we sell. St. Albert Honda strives to be your dealer of choice with a commitment to our customer’s complete satisfaction before, during and after the sale. In honoring this commitment to be your dealer of choice, we recognize that your experience starts with the quality of our team.
At St. Albert Honda we acknowledge that a happy team member equals a happy customer! We are very proud of our team and thank the many long-term team members that make our customer’s experience their #1 priority. We invite you to come in for a visit, meet our team and start enjoying the experience that is St. Albert Honda.
